and in our small way, we’re out to make it better.
We started by asking a few simple questions…
What if you could bring a beautiful, durable, luxurious rug into your home and know who and how it was actually made it?
What if the fair treatment of people and no child labor, in every step of the process, was assured?
What if you could know the origins of the wool down to the farm, shepherd, and the sheep in the mountains of New Zealand, and have scientific proof that all the wool in your rug is traceable to that one and only source?
What if model animal welfare practices and boosting native biodiversity were just the way it is on the farm?
We wondered if anyone was doing anything like this in the rug industry?
Yes. We are.
People & Ethics
The eye heart hand collaborative creates authentic handmade rugs for the home from the land. We have taken steps that reflect our commitment to the people and places who make this collaboration possible. Our partnership with GoodWeave® certifies that no child, forced or bonded labor is used in the facilities where our rugs are made. All our rugs bear the GoodWeave® label and we fully support their initiatives to end child labor altogether.
The essence of our collaboration, across 3 continents and cultures, relies on the contributions of each person. We stand by what we make and are proud to bring transparency to our supply chain. To reinforce this idea, each of our rugs is hand-signed by the designer in the U.S. the eye), the shepherd in New Zealand (the heart of the land), and the GoodWeave®-certified maker in India (the hand).
Traceable & Verified Origins
The sustainably farmed wool we use is fiber-tested and origin-verified by Oritain™. We do this because proven provenance matters to us and to our customers. In addition to delivering quality rugs that are ethically made and traceable, we sell directly to you. There are no middlemen. The prices are fair; allowing you to enjoy luxury at an affordable cost.
Purity & Sustainability
earth is in the center of our brand. Our belief that we have a responsibility to preserve our planet is a guiding force in everything we do.
The pure, premium wool in our rugs is sourced directly from the Guilds of High Peak Estate - a single family farm on the South Island of New Zealand. The Guilds adhere to strict animal welfare standards for raising healthy sheep, as well as following ethical practices for shearing them. In addition, the Guilds are leaders in conserving the native biodiversity of New Zealand, with James Guild serving as chair of the QE II National Trust of New Zealand.