We want you to enjoy your luxurious new eye heart hand rug for years to come.

unpacking Your rug

We use the highest quality natural materials available. As a result, when our rugs are unpacked from waterproof shipping bags, they may emit a strong odor. Not always. This is from two sources: the rug’s pure, unbleached wool and its natural latex content (in the thin layer between the wool and the cotton backing).

This will diminish within the first few weeks. To hasten the process, air out the rug for a day or two in a dry, breezy location and/or sprinkle the rug with baking soda, leave the baking soda on overnight, and gently vacuum up. When vacuuming eye heart hand rugs, do not use the beater bar or rotator attachment.

wear — LESS

Rotate rugs every 3 to 6 months for even wear. This will balance normal wear and extend the life of your rug.

shedding — LESS

eye heart hand’s tight closed-loop construction and long-staple wool make for much less shedding than you’ll find in other tufted wool rugs. We’re pleased to report that this sturdy construction has also kept our 4 cats from scratching these special rugs in our home!

sprouts — LESS

It is unlikely, but if any fibers should come loose, snip with scissors. Do not pull.


The weight of eye heart hand rugs is substantial and if there is curling after unpacking, this should disappear in a week or so. Reverse rolling usually does the trick.

Rug Pads

We recommend a rug pad underneath every area rug. We offer a high quality rug pad made of recycled felt and natural rubber in Connecticut.

Rug pads extend the life of your rug as they absorb wear and tear from the friction between floor and rug. In addition, they provide extra cushion and help you to avoid accidents from slipping on moving rugs and tripping on turned up edges.



Extra care must be taken when vacuuming your rug.

Use the handheld attachment to vacuum your rug without the 'rotating ‘beater bar’ on.

If it cannot be turned off, put it on the highest bar setting.

Brooms and sweepers are a great, gentle way to clean your rug. Canister vacuums without beater bars are the most effective.


  • With a naturally high lanolin content in the wool we use, our rugs initially repel liquid giving you those extra moments you’ll need to clean spills.

  • If you spill on a rug, clean it ASAP. Once the stain is set in it becomes more difficult to clean.

  • Blot with a clean white cloth or towel. Never rub a spill as doing so will force the spill deeper into the wool fiber.

  • Use either lukewarm water, a solution of diluted white vinegar and water, a wool cleaning liquid to remove any residual stain.

  • Always use clean water to remove any residual cleaner, and dry towels to absorb any remaining moisture.


To fully clean a wool rug, use a professional cleaning expert. Cleaning a handmade rug is different than cleaning wall to wall carpet. Inspect the rug with the cleaner before it is cleaned. Get a signed receipt and guarantee of work before the work is done.

We stand behind our natural wool rugs. If you have any questions and/or are not 100% satisfied, email us or call 203-212-6238.